Sales Representative CV Example: Targets, Skills & Profile
A full sales representative CV example in UK format, with profile examples by level, sales skills, CRM tools, and what to write with no experience.
Last updated: 4/10/2026 · Author: MojCV Team · Reviewed by: HR Specialists
Last updated: 4/10/2026
Author: MojCV Team · Reviewed by: HR Specialists
Sales Representative CV example
A complete sample for a B2B sales representative with eight years of experience. Use it to see the order of sections, the length, and the way results are written.
Target-driven Sales Representative with 8+ years in B2B field and inside sales. Consistently above target, with strong prospecting, product demonstrations, and account management, and a record of growing a territory of 80 accounts.
- Managed a territory of 80 business accounts across the East Midlands and reached 112% of annual target last year.
- Opened 24 new accounts a year through cold calls, local visits, and referrals.
- Kept the pipeline up to date in HubSpot and forecast monthly sales accurately.
- Negotiated renewals and cut customer churn by 15% by agreeing contract terms early.
- Ran product demonstrations for decision makers and followed up within 24 hours.
- Made 40+ outbound calls a day and booked 15 product demos a week.
- Exceeded monthly targets in 8 of the last 12 months before moving to field sales.
- Handled quotes, orders, and customer queries by phone and email.
- Advised customers on products and added accessories and warranties to sales.
- Hit personal sales targets and trained two new starters.
- Marketing, sales management, and negotiation modules.
- Using the CRM to manage deals, pipelines, and reporting.
- Clean licence for field visits.
One click opens this exact CV in the editor, with every job, skill, and qualification filled in. Change the name, the roles, and the results, switch to any template, and download your own PDF. No account and no email needed.
Sales Representative CV example and writing guide
Below is a full sales representative CV in UK format, followed by profile examples for each level, the skills and tools to list, the certifications that help, and stronger wording for your bullet points. In the US the same document is called a sales representative resume, and the structure is the same. You can also open this exact CV in the free editor, change it to fit you, and download it as your own PDF.
- Best for
- Sales representatives, field and inside sales, account managers, and people starting in sales
- Format
- Reverse-chronological, one to two pages, PDF
Why this sales representative CV works
Targets and numbers lead
112% of target and 24 new accounts a year show results, which sales managers read first.
Field and inside sales are both shown
Experience in both shows the candidate can prospect, demo, and manage accounts.
Tools are named
HubSpot and the pipeline work show the candidate can keep clean records and forecast.
Sales Representative CV profile examples
The profile (also called a personal statement in the UK) is the short paragraph at the top of your CV. Write your job title, your experience, the type of work you do, and one result. Pick the example closest to your level and change the details. For more detail, see how to write a CV summary.
Confident, personable graduate with retail sales experience and a full driving licence. Hit weekly sales targets as a sales assistant and ready to start as a junior sales representative.
Sales representative profile: no experience
Inside sales executive with three years of experience making 40+ calls a day and booking 15 demos a week. Exceeded monthly targets in 8 of the last 12 months.
Sales representative profile: inside sales
B2B sales representative with eight years of experience. Reached 112% of annual target, opened 24 new accounts a year, and cut churn by 15%.
Sales representative profile: experienced
Account manager with six years of experience growing a portfolio of 60 customers. Strong at renewals, upselling, and building long relationships.
Sales representative profile: account manager
Outside sales rep with five years of experience in a 12-county territory. Consistent quota attainment, Salesforce pipeline discipline, and a clean driving record.
Sales representative profile: US sales rep
Sales representative skills for a CV
Prospecting and Cold Calling
Finding new customers by phone, email, and visits.
Product Demonstrations
Showing products clearly to decision makers.
Negotiation and Closing
Agreeing terms and closing deals without heavy discounting.
Account Management
Keeping customers happy, renewing contracts, and growing spend.
CRM Tools
HubSpot, Salesforce, or similar, kept up to date.
Pipeline and Forecasting
Tracking deals and forecasting sales accurately.
Territory Planning
Planning visits and routes to cover accounts efficiently.
Customer Relationships
Honest follow-up and clear communication that builds trust.
Soft skills for sales representatives: listening, resilience, and honest communication. Show them through results in your bullet points instead of listing them. For the full picture, see what skills to include on a CV.
Sales certifications and licences to list on your CV
Sales rarely needs formal qualifications, but tools, training, and a driving licence help.
UK
- Full UK driving licence: field sales roles often need one. Say if you have your own car.
- CRM certifications, such as HubSpot or Salesforce Administrator: show you can manage pipelines.
- Sector or product training, such as IT, medical devices, or finance, for the industry you sell into.
- Sales training courses, with the year.
US and international
- State licences if you sell regulated products, such as insurance.
- Salesforce or HubSpot certifications.
- Clean driving record, for outside sales.
How to list them
- Put certifications and your driving licence near the top.
- Add the year and the provider.
- If you are studying, write "working towards" with the expected date.
Sales representative CV bullet points for your experience section
Use these lines as a base, then change the details to match your workplace and results.
Prospecting, demos, and closing
- Found new customers through cold calls, local visits, and referrals.
- Ran product demonstrations for decision makers and followed up within 24 hours.
- Negotiated terms and closed deals while protecting margin.
- Booked weekly demos and kept the pipeline full.
Accounts, tools, and reporting
- Managed a territory of business accounts and visited them on a planned schedule.
- Kept the CRM up to date and forecast monthly sales.
- Negotiated renewals early and reduced customer churn.
- Shared customer feedback with product and marketing teams.
Weak and strong sales representative CV bullet points
Many CVs list tasks. Scope and results make yours easier to trust.
Met sales targets
Reached 112% of annual target across a territory of 80 business accounts.
Found new customers
Opened 24 new accounts a year through cold calls, local visits, and referrals.
Used the CRM
Kept the pipeline up to date in HubSpot and forecast monthly sales accurately.
Kept customers happy
Negotiated renewals early and cut customer churn by 15%.
Sales representative CV with no experience
You can start in sales without a sales job. Employers look for confidence, resilience, and a good attitude. Use retail, hospitality, fundraising, or customer service experience and show results with numbers.
Checklist for a first sales representative CV
- Show results: targets hit, upsells, or customer scores
- Add your driving licence and say if you have a car
- List any CRM or sales tool training, even a free course
- Show resilience, such as competitive sport or door-to-door fundraising
- Keep it to one page
Sales Representative CV format and length
Use reverse-chronological order, one to two pages, and a clean layout. Put results with numbers first, because sales managers look for them. Save it as a PDF unless the employer asks for Word. For the standard order, see the sections of a CV and the order to put them in, and how long a CV should be.
Sales Representative CV FAQ
What should a sales representative CV include?
Your results with numbers, the type of sales you do, the tools you use, your territory or accounts, and your driving licence if needed.
How long should a sales representative CV be?
One page for early roles and up to two pages for experienced representatives.
How do I write a sales CV with no experience?
Use retail, hospitality, or customer service results, show targets you hit, and say you want to start as a junior representative.
Sales representative or sales executive: which title should I use?
Use the title in the job advert. Sales representative, sales executive, and account executive are often used for similar jobs.
What skills should a sales representative list?
Prospecting, product demonstrations, negotiation, account management, CRM tools, pipeline and forecasting, territory planning, and customer relationships.
Should I list my sales numbers?
Yes. Use percentage of target, number of new accounts, or revenue, and say the period.
Build your sales representative CV
Use this structure as your baseline, then tailor your experience and results to each job description.
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